How Customers Opt In to Marketing Campaigns

Customers, vendors, partners, and employees can receive email you generate in bulk through campaigns or email merge operations. The messages they receive depend on their global subscription status. For more information about global subscription statuses, see Subscription Management.

The Campaign Subscription Categories feature permits customers to subscribe to some kinds of communication, and avoid communication they do not want. Your account administrator can enable this feature at Setup > Company > Setup Tasks > Enable Features. For more information, see Campaign Subscription Categories.

Important:

When a recipient unsubscribes, no one in your company can resubscribe them. Recipients cannot be resubscribed manually on the entity record, or through updates made through CSV import. Only the recipient can choose to resubscribe. NetSuite unsubscribes any entity record in your account with that recipients email address.

Entities can opt in to your campaign email through one of the following ways:

Important:

You can customize the opt-in invitation and opt-in confirmation emails by modifying the default email template or by creating a new email template. See Customizing Templates for System-Automated Email.

You cannot change the text of the unsubscribe message, but you can change the formatting of the text to match your template. To format the text, go to Setup > Marketing > Marketing Preferences. Choose the font, font size, and text alignment you want to apply to the footer text.

Related Topics

General Notices